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Navigation Contributes to Billion Dollar Mobile App Market

Businesses in the U.S. will spend roughly $11.6 billion on mobile applications by 2012 with GPS navigation among the drivers, market research firm Compass Intelligence says.
This year alone it forecasts U.S. businesses will spend an estimated $4.9 billion on mobile applications. These applications include mobile and wireless-based custom-coded and packaged applications, including productivity, contact management, GPS/navigation, email, security, file sharing, collaboration, and others, according to the firm.
This market is poised for double-digit annual growth over the next five years, driven by the growth in remote and telecommuting employees, the movement in open mobile devices, and the explosion of new and emerging free and fee-based mobile applications available for download, Compass Intelligence said. The healthcare industry will spend an estimated $1.1 billion on mobile applications by 2012, although the government and services industries will be the top spenders on mobile applications. Roughly $6.3 billion will be spent on mobile applications by the small- and mid-sized business market by 2012.
Based on a Compass Intelligence recent survey of more than 1,300 information technology decision makers, shared calendars and contacts, business or company instant messaging, CRM, and applications specific to the company or industry all ranked among the top applications that businesses plan to roll out to employees on mobile devices within the next six months.


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